Social media always used to be the preserve of the young and trendy. Nowadays it is a super strong channel for businesses to use – there are over 3 billion internet users around the world, and over 2 billion of them have an active social media account. Popular social media platforms are the giants of the internet, offering businesses valuable data about their customers and a generally low cost way to reach them.
Social media is an amazing way to access customer insights. It generates a massive amount of real time data about your customers, with real conversations and engagement with your customers.
It is a good way to introduce your brand to your target audience and makes it really easy for your customers to find and connect with you. Through connecting with customers on social media platforms, you are much more likely to increase brand loyalty and customer retention.
One of the more powerful tools of social media is the chance to run targetted advertising campaigns. Facebook is brilliant at this, with really complex (or simple if you prefer!) targetting tools to help you narrow down your audience to the specific range you are looking to hit.