How to Use Contests to Market Your Brand

On social media, there are all sorts of interesting ways to market your brand besides the usual postings.  Have a go at launching a contest to get more of a buzz around your brand!

Photo contests

A great way to get people interacting with your brand is to launch a photo contest – anyone can quickly take a pic and post it to instagram, twitter or facebook!  They can provide sponsors with a good form of user created content which can be resused and implemented in other places too.

Video contests

Not quite as popular as photo contests, video competitions will bring you a greater level of content due to the effort required from the user.  This can be great for  your business further down the line.

Vote submissions

Voting contests tend to draw larger audiences simply because you do not have to do a great deal apart from click a button.  This can generate really useful data for your brand