Digital Marketing 101

We get a lot of questions about what digital marketing is, and how people and businesses can use digital tools to really promote their brand and products or services.  Here is a handy list of our top questions about digital marketing today.

What is digital marketing?

Digital marketing is marketing (promoting) a brand, service or product using online means such as the internet, emails and social media.  It is becoming one of the most important forms of marketing which is fast overtaking the importance of general marketing and traditional marketing techniques.

How can websites and social media help me?

It is really important to have a good website nowadays, as many people tend to research products and services before buying through the internet.  If you do not have a website, you could be missing out on huge numbers of sales and enquiries.  Social media offers a unique chance to interact with your audience, through direct conversations and sharing engaging content surrounding your brand and products.  It allows you to get a real in depth look at the people you are aiming for and gives you the chance to target your work towards them.